Steve Posted July 7, 2006 Share Posted July 7, 2006 http://blogs.guardian.co.uk/games/archives/images/sony_ad.gif A new billboard advert for Sony's white PSP has caused consternation across the US videogaming community. The ad shows a white model dressed entirely in white threateningly grasping the face of a black model. Next to them are the words, "PlayStation Portable. White is coming". The ad can also be seen on the Dutch official PSP site. Sites such as Kotaku, Joystiq and Digital Battle have questioned whether the ads are racist. So far the debate has split comments sections with some condeming Sony and equal numbers defending the ads as a harmless personfication of the handheld console's two available colours. Clearly, whatever the justifications, the intention is to be provocative. According to Joystiq, the adverts have been created by TBWA an agency that speciliases in 'disruptive' marketing. From the company's website: "Disruption is the art of asking better questions, challenging conventional wisdom and overturning assumptions and prejudices that get in the way of imagining new possibilities and visionary ideas. It's questionable, however, whether the world is ready to explore themes of race and domination in the context of a videogame console ad. Although not as wilfully controversial as Benetton's infamous 'United Colours' campaign, many viewers will be unwilling or unable to decode the imagery until it becomes about two different colours of plastic. Importantly perhaps, the ads are for the European release of the white PSP and are appearing on billboards in Amsterdam rather than in the US where racial tension remains a fraught issue. Quote Link to comment Share on other sites More sharing options...
FreeiPod Posted July 7, 2006 Share Posted July 7, 2006 Stuff liek this pisses me off , if it was the other way round (black is coming) it wouldnt be as big a deal , people are too quick to say shits racist these days and most people that regard it as racist are white anyway. Quote Link to comment Share on other sites More sharing options...
Gizmo Posted July 7, 2006 Share Posted July 7, 2006 The world is fucked. Society is fucked. Pretty soon the word white will be banned and instead referred to as the "colour with zero chromatic value". Or maybe we'll describe colours as hex - white = FFFFFF, black as 000000. But then black is a bunch of zeros... oh dear lord - find me a cave to escape this madness. Quote Link to comment Share on other sites More sharing options...
Dub-Se7en Posted July 7, 2006 Share Posted July 7, 2006 if i had looked at that without seeing this thread, i wouldn't for a second think it was racist...... Quote Link to comment Share on other sites More sharing options...
Gizmo Posted July 7, 2006 Share Posted July 7, 2006 if i had looked at that without seeing this thread, i wouldn't for a second think it was racist......<{POST_SNAPBACK}>Me neither. But you just know it's asking for a whole world of trouble from every politically correct crackpot organisation on the planet right? Quote Link to comment Share on other sites More sharing options...
MrKD Posted July 7, 2006 Share Posted July 7, 2006 hex - white = FFFFFF, black as 000000. So if someone is half and half will it then be FFF000 or 000FFF ... I`m for sure #4B5F4B font-size : XXXLpt; font-weight : FAT; Quote Link to comment Share on other sites More sharing options...
snuff Posted July 7, 2006 Share Posted July 7, 2006 fuckign americans again.... this is like Jay Z calling Cristal racist..... Quote Link to comment Share on other sites More sharing options...
x2k Posted July 7, 2006 Share Posted July 7, 2006 hex - white = FFFFFF, black as 000000. So if someone is half and half will it then be FFF000 or 000FFF ... I`m for sure #4B5F4B font-size : XXXLpt; font-weight : FAT; <{POST_SNAPBACK}> Nah mate, half and half is 7F7F7F Quote Link to comment Share on other sites More sharing options...
rygon Posted July 7, 2006 Share Posted July 7, 2006 a post on racism turns into hex colours??? geeks but really how can it be racist...its only a picture for gods sake and theres no violence involved (she may just want a kiss)oh yeh didnt the police get banned from saying accident blackspot for fears of racism Quote Link to comment Share on other sites More sharing options...
x2k Posted July 7, 2006 Share Posted July 7, 2006 I think Orange mobile phones should have to change their name incase lemons take offence! Could imagine that, lemons getting bitter over equality. Quote Link to comment Share on other sites More sharing options...
snuff Posted July 7, 2006 Share Posted July 7, 2006 no plans on re-naming Blackboy Hill and Whiteladies road in Bristol.... Quote Link to comment Share on other sites More sharing options...
arkei Posted July 7, 2006 Share Posted July 7, 2006 Who gives a fuck about a Sony handheld, when there is the Nintendo DS? Quote Link to comment Share on other sites More sharing options...
cbay Posted July 7, 2006 Share Posted July 7, 2006 theres a suburb nearby from where i live.. its called blacktown! and nintendo DS rocks! Quote Link to comment Share on other sites More sharing options...
will Posted July 7, 2006 Share Posted July 7, 2006 I think Orange mobile phones should have to change their name incase lemons take offence! Could imagine that, lemons getting bitter over equality.<{POST_SNAPBACK}> Quote Link to comment Share on other sites More sharing options...
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