Production wise I only dabble, so I wouldn't be surprised if theres a ton of reasons why this thing aint gonna cut the mustard. But personally speaking Im interested in anything that makes live production a user friendly experience, considering the target market there should be enfaces towards that as well as handy live performance features. Blatantly gonna be overpriced but with Dave Smith filters, no computer, pioneer build and sound my interest is peaked. Ps - As a tech fan boy I really like Pioneer Dj under there new ownership, long gone are the days where there dj line resembled unimaginative bulky hi fi kit. Even if your not interested in there products, Pio's bulging product line is getting more rounded by the month, the ripple effect across the industry is jus the kick up arse competing manufacturers need to make us more interesting competitively priced gadgets.