True, but dont overestimate Apples "hard" values. Apple does R&D and design, but their products are made by contractors in China. According to my info Dell is the only PC company which produces parts of their comps in the US. The theory of stock markets says that the big markets are able to find out the truth in no time. This is because anybody can take advantage of better knowledge / info. E.g. if somebody knows that some rumor (which drives down the price) is bullshit he can get rich by buying those cheap stocks. Others see it, they start buying too and the rate is back on its "real" level. But this obviously doesnt work that good.