Jump to content

The Windows 10 free upgrade issue that the media should be talking about, but aren't


Steve

Recommended Posts

If you have Windows 7 or Windows 8.1 installed on your PC, you can upgrade to Windows 10 any time between now and the end of July next year for free. MS always described this free upgrade as lasting "for the life of the device".

 

The licensing works differently to previous versions of Windows in that, you don't get a unique key to activate it. Instead, when you upgrade, a generic key (shared by all users of the same version of Windows 10) is put in place, and licensing info based on your hardware is created, which is stored on MS's servers. It's that hardware-based licensing info that activates Windows in the future, should you need to reinstall Windows 10.

 

The problem with this is, if you upgrade certain components in your PC, or you have to replace them because they break - the motherboard, for example - that will cause Windows 10 to deactivate, as replacing a major component makes it think "hey, this isn't the same machine!". Until August 2016 you can get around this by reinstalling Windows 7 or 8.1, then upgrading to 10, as the free upgrade offer will still be on. After that though, you will have to pay for a Windows 10 license.

 

MS haven't been clear about this, even when asked directly. Gabe Aul was asked on Twitter and he said something along the lines of "you can phone support and they will have a solution to get you activated", which reassured a lot of people that they'd be able to reactivate Windows 10 for free, but that's not actually what he said - he just said that they'd have a solution for you and "buying a Windows 10 license" is that solution.

 

A bunch of people have asked MS tech support about this and been given the same answer, for example: -

 

http://i.imgur.com/zBE0mUj.jpg

 

Tech journalists should be all over this, but they're not. For instance, here's a section of an article by Paul Thurrott, one of the biggest (and most respected) MS tech journalists out there: -

 

What if something changes with your hardware?

 

If it's something major like a motherboard replacement, its hardware ID will no longer be the same. If this was done by your PC maker or an authorized repair center, no worries: they can inject an OEM key and make sure the system remains activated and will be good going forward (because the new ID is now registered with the store). If you do this yourself, you will need to phone activate.

 

In other words, everything works exactly as expected. So we can actually relax now.

https://www.thurrott.com/windows/windows-10/5008/windows-10-tip-associate-your-pc-with-your-free-windows-10-license

 

Except there is no phone activation and there won't be. If you phone up, you'll be told to buy a Windows 10 license, which currently costs £100 for Home and £190 for Pro.

  • Like 2
Link to comment
Share on other sites

The problem with this is, if you upgrade certain components in your PC, or you have to replace them because they break - the motherboard, for example - that will cause Windows 10 to deactivate, as replacing a major component makes it think "hey, this isn't the same machine!". Until August 2016 you can get around this by reinstalling Windows 7 or 8.1, then upgrading to 10, as the free upgrade offer will still be on. After that though, you will have to pay for a Windows 10 license.

 

 

 

This has been the case since, to my knowledge, Vista. Having worked as someone selling machines at that time and since. I'm not sure why this is suddenly news now? This may suggest why journalists aren't mentioning it (although they probably should be!).

Link to comment
Share on other sites

With previous versions of Windows, you could use telephone activation to reactivate your install after making a hardware change. It was an automated system where you phoned up and typed in your license key. I've had to do it a few times myself. Now when you phone up, you'll be told you need to buy a new license.

Link to comment
Share on other sites

At least if the automated service didn't work, you could speak to a customer service advisor or use the online chat. The issue there wasn't a matter of policy like it is with Windows 10.

 

And yeah, they shouldn't be forcing the Windows 10 download on people that didn't reserve it. If people want to stay on Windows 7 or 8.1, that's up to them. I can appreciate MS wanting to push as many people to upgrade as possible, but that isn't the right way to do it.

Link to comment
Share on other sites

  • 1 month later...

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...